How to Use Google Keyword Planner in Mobile Effectively for Your SEO Strategy
As a digital marketer, having the right tools at your disposal can make all the difference in your SEO strategy. One of the most powerful and free tools available is the Google Keyword Planner. In this article, we’ll explore how to use Google Keyword Planner in mobile effectively for your SEO strategy.
What is Google Keyword Planner?
The Google Keyword Planner is a free tool offered by Google that allows you to search for keywords related to your business and get valuable insights on their search volume, competition level, and suggested bid prices. This information can help you create a more effective SEO strategy, optimize your content for better visibility, and even generate targeted ads.
Why Use Google Keyword Planner in Mobile?
Using the Google Keyword Planner in mobile is an excellent way to access this valuable tool on-the-go, allowing you to:
- Brainstorm new keyword ideas anytime, anywhere
- Conduct competitor research while traveling or during downtime
- Monitor and adjust your SEO strategy from any location
How to Use Google Keyword Planner in Mobile Effectively
To get started with using the Google Keyword Planner in mobile, follow these steps:
- Open the Google Keyword Planner App: If you don’t have the app installed on your mobile device, download it from the Google Play Store or Apple App Store.
- Sign in: Use your Google account to sign in to the app.
- Search for Keywords: Type in a keyword related to your business or niche, and hit search. You can also use the “Get Ideas” feature to generate new keywords based on your search query.
- Analyze Results: Review the results page, which includes:
- Keyword suggestions: See the most relevant keywords related to your search query.
- Search volume: Get an estimate of how many people are searching for each keyword.
- Competition level: Understand how competitive each keyword is.
- Filter and Refine: Use the filters (e.g., location, language) and refine options (e.g., exact match, phrase match) to narrow down your search results and find the most relevant keywords.
Additional Tips for Using Google Keyword Planner in Mobile
- Use the “Trends” feature to see how search volume changes over time.
- Experiment with different keyword variations to discover new opportunities.
- Take advantage of the app’s offline mode to continue working on your SEO strategy even without an internet connection.
Key Takeaways:
| Step | Action |
|---|---|
| 1. | Open the Google Keyword Planner App |
| 2. | Sign in with your Google account |
| 3. | Search for keywords and use “Get Ideas” feature |
| 4. | Analyze results, including search volume, competition level, and keyword suggestions |
| 5. | Filter and refine results using location, language, exact match, and phrase match |
By following these steps and tips, you’ll be well on your way to using the Google Keyword Planner in mobile effectively for your SEO strategy.
Remember, the Google Keyword Planner is a powerful tool that can help you gain valuable insights into your target audience’s search behavior. By using it in mobile, you can stay ahead of the competition and optimize your content for better visibility and engagement.