Unlocking the Power of Google Keyword Planner Data: Exporting Insights in CSV and Excel Formats

As an SEO expert, having access to valuable data can make all the difference in crafting a successful online marketing strategy. One of the most powerful tools at your disposal is the Google Keyword Planner (GKP), which provides insights into keyword trends, competition levels, and suggested bid prices for ads. But did you know that you can export this data in CSV and Excel formats? In this article, we’ll explore how to unlock the full potential of GKP data and what benefits it can bring to your SEO efforts.

Why Export Google Keyword Planner Data?

The Google Keyword Planner is an incredibly useful tool for SEOs. By analyzing keyword suggestions, competition levels, and ad auction metrics, you can gain a deeper understanding of your target audience’s search behavior and optimize your content accordingly. However, the data provided by GKP is limited to what’s displayed on the platform – which is why exporting this information in CSV or Excel format becomes essential.

Exporting Data in CSV Format

To export Google Keyword Planner data in CSV (Comma Separated Values) format, follow these simple steps:

1. Sign in to your Google Ads account and access the Google Keyword Planner tool.
2. Select the “Keywords” tab and choose the specific keywords you want to analyze.
3. Click on the three vertical dots at the top-right corner of the page and select “Download” from the dropdown menu.
4. Choose the CSV format option and specify whether you want to export the data in the original GKP format (with additional columns) or as a simplified CSV file.

The resulting CSV file will contain valuable information such as:

Exporting Data in Excel Format

To export Google Keyword Planner data in Excel format, follow these steps:

1. Sign in to your Google Ads account and access the Google Keyword Planner tool.
2. Select the “Keywords” tab and choose the specific keywords you want to analyze.
3. Click on the three vertical dots at the top-right corner of the page and select “Download” from the dropdown menu.
4. Choose the XLSX (Excel) format option.

The resulting Excel file will contain a similar set of data as the CSV file, but with more formatting options and formulas available for further analysis.

Analyzing Exported Data in Excel

Now that you have your exported data in Excel format, it’s time to start analyzing! Here are some tips to get you started:

1. Filter by competition level: Sort your keywords by competition level (e.g., 3-5) and prioritize the most competitive ones.
2. Identify high-volume keywords: Use Excel formulas to calculate the search volume for each keyword, then filter by volume to identify the highest-searched terms.
3. Calculate average cost-per-click: Use the CPC data to estimate your budget for targeting these keywords.

Key Takeaways

• Exporting Google Keyword Planner data in CSV and Excel formats can provide valuable insights into keyword trends, competition levels, and ad auction metrics.
• CSV files contain columns such as keyword, search volume, competition, and cost-per-click.
• Excel files offer more formatting options and formulas for further analysis.

Tips and Resources

Want to take your keyword research to the next level? Check out Google Keyword Planner Data Can Be Exported in Which Format for a comprehensive guide on how to optimize your GKP data export process. Additionally, consider using third-party tools like Ahrefs or SEMrush to supplement your keyword research and uncover even more insights.

Table: Google Keyword Planner Data Columns

By exporting Google Keyword Planner data in CSV and Excel formats, you can unlock a wealth of insights that will help you refine your SEO strategy and drive more traffic to your website. Start analyzing today and watch your online marketing efforts soar!